Cereality Essay Example | Topics and Well Written Essays - 250 words

Cereality - Essay Example (Cereality). Cereality-The Expansion Program At present the company is making plans to expand its business operations to a European market, Paris. The city of Paris is chosen for the next phase of expansion of the Cereality Company owing to the following reasons. Increased traffic of Tourists Large presence of Fast Food Corners Rendering a Cost Effective Approach favored by many Tourists Firstly, the city of Paris is becoming the home ground for many tourists who come attracted to the city on account of the reason that they would be able to visit a number of historic sites possessing magnificent architectures. These people do not feel the interest in spending their time over large meals. Rather they take to fast food as an option which helps them feel their appetite and at the same time helps saving time. (Naczelnik). Secondly, a visit conducted by us on Paris revealed that the city on account of the above reason has already become the home ground of many fast food corners and joints wherein the tourists relish the different flavors. A number of fast food concepts have cropped up in different parts of the city which include of Stands and Food Courts serving fast food to a large number of people visiting the city. One can easily trace the growth of fast food market in Paris while observing the different options like baked products and other bread food items like pastries and sandwiches composing the fast food sector.