Bechtel Corporation Essay Example | Topics and Well Written Essays - 3250 words

Bechtel Corporation - Essay Example Its signature projects include: the Bay Area Rapid Transit; Channel Tunnel & Rail Link; Cingular wireless expansion; Hong Kong International Airport; Hoover Dam; Hurricane Katrina disaster relief; Iraq reconstruction; Jubail Industrial City; Kuwait oil fires; Tacoma Narrows Bride; and the Three Mile Island cleanup. The firm remains a privately owned business. It now has its headquarters in San Francisco, with offices worldwide employing 53,000 employees. Its 2011 revenues amount to USD$32.9 billion, and its new contract awards are valued at US$53 billion (Bechtel Corp.com., 1). The company continues to grow its revenues and projects, but faces a possible weakening of the economy the in the coming years which may adversely affect the construction industry (O’Connor, 1), Bechtel included. General Statement of Results Bechtel is one of the leading international construction firms. It has developed competitive competencies in various other specialized but fields. Supporting this special capability is the firm’s commitment to ethical business principles, quality of output, and safety of employees and customers. The company’s policies are people-centric, placing emphasis on the welfare of customers, employees, suppliers, and the community above the prospects of profits. Its leadership is value driven, both within and outside the organization, as evident in Bechtel’s mentoring program that has midway in its second decade. Objectives are set by management with the participation of the organization’s stakeholders, and performance measures. Quality of inputs is ascertained by a system of registration of suppliers who are oriented and trained according to Bechtel’s standards. ... General Statement of Results Bechtel is one of the leading international construction firms. It has developed competitive competencies in various other specialized but fields. Supporting this special capability is the firm’s commitment to ethical business principles, quality of output, and safety of employees and customers. The company’s policies are people-centric, placing emphasis on the welfare of customers, employees, suppliers, and the community above the prospects of profits. Its leadership is value driven, both within and outside the organization, as evident in Bechtel’s mentoring program that has midway in its second decade. Objectives are set by management with the participation of the organization’s stakeholders, and performance measures. Quality of inputs is ascertained by a system of registration of suppliers who are oriented and trained according to Bechtel’s standards. Technology is at a premium in Bechtel, with several of the innovati ons the company intended for application in the construction industry being accorded recognition through prestigious international awards. Work procedures at the company have consistently stressed quality but not at the expense of employee and customer safety. As with all firms, however, Bechtel has problems with its unions, and accusations of cronyism and taking advantage of Iraq’s destruction as a result of the U.S.-led invasion, since it received one of the first and largest contracts in Iraq. It appears from this that Bechtel’s very competence and success has been the cause of aspersions levelled at its reputation. Analysis (positive or negative impact, especially positive consequences) a. Policy Bechtel’s vision is to be the world’s premier engineering, construction, and project

Review of the ball and brown study

Review of the ball and brown study With the rise of multinational companies and the rapid growth of transnational investments, there has been an increasing demand for an empirical evaluation of accounting income numbers. This is a broad area of research that originated with the seminal publication of the Ball and Brown study(1968).The literature has grown rapidly, with over 1,000 published papers in leading academic accounting and finance journals in the past three decades (Kothari,2001).However, several accounting experts assert that there are some weaknesses in the research of Ball and Brown. Meanwhile, critics argue that their empirical evaluation contributed to the positive accounting theory that revolutionized accounting literature in the late 1970s. The purpose of this essay is to introduce the strengths of Ball and Browns paper and identify its influence on the development of accounting. This essay will argue that the limitation of the paper is not serious, but its advantages are very significant. First, argume nts for and against the empirical research are discussed. Then, an evaluation is explored .Lastly, a conclusion is presented. 2. The weaknesses of the paper Providing empirical evidence to ascertain whether accounting numbers contain or convey information about a firms financial performance was the major motivation that led to the research of Ball and Brown (1968). They pioneered capital markets research in accounting. However, their study still has some weaknesses. 2.1 Unreliability As a potential limitation of their studies, the reliability of their results depends on the sources of information. Although we are not disputing the reliability of the said sources, they should be investigated. Research should be conducted to document various types of institutions. According to Zhang (2007), the selection of the sample did not include companies meet the following four conditions. The first one is the failed company. The second one is a company whose financial year does not end on the 31st of December. The third one is the company that is not recorded in the CRSP database of stock price research centers. It also includes the young firm that is not described by the Wall Street Journal. Given those situations, the generality and reliability of their results may be reduced. 2.2 Limitations This research firmly establishes that earnings reflect some of the information in security prices. However, this early research did not perform statistical tests comparing alternative performance measures, considering that the primary concern was to ascertain whether there is any overlap between the earnings information and the information reflected in security prices. In the 1980s, several studies statistically compared stock returns with earnings, accruals, and cash flows (Rayburn, 1986). Aside from providing a formal test, the previous research used a relatively crude measure of cash flow. The succeeding studies used more sophisticated expectation models to isolate accurately the unexpected components of earnings, accruals, and cash flows, given that returns in an efficient market only reflect the unanticipated components (Livnat et al., 1990).ListenRead phonetically 3. The strengths of the paper Although the weakness of this paper is obvious, the design of variables and the results of the test have made outstanding contributions to research of accounting income. 3.1 Ingenious design of variables After identifying the research themes, Ball and Brown selected the most representative accounting income numbers to measure the information content. Considering that shareholders are more concerned about EPS and net income, Ball and Brown used them as variables. To determine the information content of the accounting income, they used market efficiency hypothesis and the capital asset pricing model as references. According to the efficient market hypothesis, the authors maintained that observable stock price is fluctuant and linked with information. This can mean that accounting income numbers are useful. The key to determining the relationship between accounting income and stock price is to distinguish the security prices of a particular company as well as all the other companies. Therefore, the authors built two models of market expected return to examine how the market reacts to accounting income numbers. Ball and Brown separated factors that affect earning into two different kinds: specific factors and system factors. System factors affect all companies, thus, the surplus of one company and other companies can be linked with each other. If the link is suitable, then stability can be shown using a fixed function, enabling us to achieve the income conditional expectation of one company based on other companies data. Thus, changes in the unexpected surplus of earning can be estimated by calculating by the changes in both actual income and conditional expectation. The authors defined the difference as the gain of current information. At the same time, they assumed that the changes in policy and corporate have been enacted before the first estimation. Thus, the influence of macroeconomic and policy changes can be estimated jointly. The authors initially used the Ordinary Least Squares (OLS) to estimate the linear regression coefficient and intercept of samples annual income changes and average income changes. Secondly, the changes in the market income average were used as independent variables and included in the regression model to calculate the expected value of income changes. Finally, the changes in the value of unexpected earnings (prediction residual) referred to the actual value of the earnings change minus the change in earnings expectations. Therefore, market effect was removed from the estimation of expected surplus, which means the authors did not take system factors into account. Similarly, the factors affecting the impact of no stock or stock returns can still be separated into two factors: system factors and specific factors. First, the authors used capital asset pricing model to separate the system factors and from non-system factors, then calculated the deviation of actual rate return and expected stock return. Secondly, Ball and Brown calculated the companys stock return residuals (abnormal returns). Given that markets are efficient, stock prices will adjust quickly and effectively about the new information, so residuals can show the impact on stock prices of new information. To test the validity of statistics, Ball and Brown used an alternative model- naive model. In this model, an alternative variable is the expected surplus for last years actual surplus. The naive model does not eliminate the market effects, but verifies the earnings per share targets. 3.2 Remarkable results This paper distinguished expected changes and unexpected changes in accounting incomes to estimate the abnormal return and changes in unexpected accounting incomes. In addition, it theorized that when the surplus prediction error is negative, it is both advantageous and disadvantageous. This paper presented the hypothesis that if the accounting income numbers could be linked with stock prices, then the announcement of accounting income numbers could result in changes in the stock returns. In the empirical test, the authors defined the month of annual report as 0, API representing the abnormal performance index of month M. In the process of calculating the API, the changes in unexpected earning are first separated into two groups (positive and negative), and then all samples are calculated together. Ball and Brown thought that if accounting income is related to stock returns, it can be assumed that if the changes in unexpected surplus are positive, then API is larger than 1 ; if they are negative, then the API is less than 1. In the combined sample, API is close to 1. Ball and Brown thought that annual income report can provide new information; however, it cannot be transmitted in time, because most of its content comes from various sources (interim report and non-accounting information, annual accounting report is only one of them) .The authors also found that after the announcement of the annual report, API has a tendency to drift on, that is, revenue projections residual error signal and the relationship between stock returns in the annual report may be continued for two months. After analysis, which may be caused by the transaction costs, and excluding the impact of transaction costs, the market reaction to the numbers tends to be unbiased. 4. Evaluation At first glance, one weakness of this empirical research is the limitation of the sample which may decrease the generality and reliability of the results. However, the selection of the sample was similar to the tests used in related literature, which could lead to consistent results if used the same way on other samples. The weaknesses of the paper also include the limitation of the statistical tests. Nonetheless, it had a significant impact on later research. Ball and Brown (1968) provide compelling evidence that there is information content in accounting earnings announcements. In the meantime, they correlate the sign of the abnormal stock return in the month of an earnings announcement with the sign of the earnings change of a certain firms earnings in a previous year earnings. Starting with Ball and Brown (1968), many studies used such association with stock returns to compare alternative accounting performance measures, such as historical cost earnings, current cost earnings, residual earnings, operating cash flows, and so on. Circumstances similar to those that facilitated the Ball and Brown (1968) study also contributed to Watts and Zimmermans positive accounting theory that revolutionized the accounting literature in the late 1970s (Watts and Zimmerman, 1979). As Watts and Zimmerman (1986) po int out, most accounting research since Ball and Brown (1968) has been positive, and the role of accounting theory is no longer normative. Ball and Brown (1968) heralded the positive-economics-based empirical capital markets research in the late 1960s.Concurrent developments in economics and finance constituted the theoretical and methodological impetus to the early capital markets research in accounting. This historical detour exploring the forces that shaped the early capital markets research has positive pedagogical externalities, particularly for guiding new researchers. Seasoned researchers can skip over portions of this section without losing continuity. In addition, this paper analyzes the insufficiency of theoretical studies using empirical testing to find out whether the accounting income numbers are useful. It initially provides reliable evidence that stock markets can influence annual reports. Then researchers began to do a lot in reflect of stock market. Furthermore, the method used is also applicable to a large number of accounting and financial issues, including dividend announcements, earnings announcements, mergers and acquisitions, and investment spending. 5. Conclusion This essay has discussed the weaknesses and strengths of the empirical evaluation of accounting income numbers by Ball and Brown (1968). Although this research has some limitations, the merits far outweigh the disadvantages. It preceded the positive-economics-based empirical capital markets research of the late 1960s. Concurrent developments in economics and finance constituted the theoretical and methodological impetus to the early capital markets research in accounting. Therefore, it is suggested that this research plays a great role in the development of accounting .In this essay, only a few strengths are mentioned; the ways of putting these benefits into practice need further exploration.

Technology vs Organic Essay -- Agricultural Research

Humanity’s timeline illustrates the past, present and future of human beings; commencing nearly 200,000 years ago when Homo sapiens first diverged from its ancestors (Evans,1998). For the next 188,000 years humans were content to forge and live within the constructs of a hunter-gatherer societal organization. Approximately 12,000 years ago agricultural systems began appearing in various places around the world. An astonishingly short period of time later the Agricultural Revolution transformed human ecology, social organization, demography, culture, and religion (Fagan: 2007). Man wholeheartedly embraced the sweeping changes bought on by agriculture and domestication, which definitely proved key to the long run success of agriculture and domestication as a primary method of procuring sustenance. Despite a rapidly changing world, basic and primal human nature and desire remain utterly unchanged. The most fundamental of these challenges is the establishment of an adequate supply of food. The modern food infrastructure employed by contemporary society is rooted in the creation and innovation of food production. Its effective utilization decreases the level of societal labor contribution required and discourages food shortage trepidation amongst individuals. It is hard to fathom given the current status of our society massive agricultural-industrial complex that the hunter-gatherer organization of society dominated for more than 99 percent of our existence (Fagan: 2007). The hunter-gatherer population was characterized by their primary subsistence method, which involved the direct procurement of edible plants and animals from the wild. The primary methods employed were foraging and hunting, which were conducted without any sig... ...y 22.New challenges in food preservation. (2011): 121-126. ScienceDirect. Web. 4 May 2012. Paarlberg, Robert. "The Ethics Of Modern Agriculture." Society 46.1 (2009): 4. MasterFILE Premier. Web. 4 May 2012. Evans, L. T. (1998). Feeding the Ten Billion (Cambridge: Cambridge University Press). Fagan, Brian M. June 2007 World Prehistory: A Brief Introduction. Chapter 5: The Origins of Food Production. Prentice Hall. University of California: Santa Barbara. Pg 126, 129, 132, 132-133, 133, 133-134, 136-137, 137-138, 138 Pringle, Heather November 1998 Science Neolithic Agriculture: The Slow Birth of Agriculture. Vol. 282. No. 539: Pg. 1446 Porter, J., & Rasmussen, J. (2009). Agriculture and Technology. En B. J. Olsen, S. A. Pedersen, & V. Hendricks, A Companion to the Philosophy of Technology (pà ¡gs. 285-289). Oxford: Wiley-Blackwell

Building a Fire to Fight Nature Essay

Jack London’s title for the story â€Å"To Build a Fire† starts the reader off with a very basic idea; building a fire. Almost anyone can build a fire. All it takes is a match and some kindling. London’s story is about more then building a fire, though. This story is about a man’s belief in himself, self-confidence and even arrogance, to such an extent that he doesn’t recognize the power of nature around him. London’s story is more like a â€Å"Man against Nature† story. London’s â€Å"To Build a Fire† casts a clear image that in the ever long-lasting battle between man and nature, nature is not a force that should be reckoned with. The author’s characters are even very general. The main character of the story is never given a name except to be called a â€Å"chechaqua† or newcomer in the land. â€Å"The constant struggle of Man against the natural world and physical forces which threaten to undo him at any moment is expressed greatly by this story.†(Colin) This is not a story about one individual person or one isolated incident, but a story used to illustrate a larger continuous gamble or battle between man and nature. London spends the first few paragraphs setting the physical scene. The setting is in Alaska along the Yukon River. It is close to the end of winter but the sun is still not yet in the sky. It is mentioned that this does not bother the man. The rest of the setting is described around the man and the places he has passed on this current journey and where else the trail leads in other directions. The description of the scenery is one of the most intriguing aspects of this story. London had a way of almost making the reader feel cold for the man in the story just by his descriptions of the surrounding territory. â€Å"The Yukon lay a mile wide and hidden under three feet of ice. On top of this ice was as many feet of snow. It was all pure white, rolling in gentle undulations where the ice jams of the freeze-up had formed. North and south as far as his eye could see, it was unbroken white..†(Charters, 910) The scene is set as beautiful, peaceful and cold. The harshness of this physical setting begins to become more and more clear as the story  progresses. Later the man notices that his spit is cracking and freezing before it reaches the ground. He remembers that at fifty degrees below zero spit will freeze when it hits the ground. â€Å"Undoubtedly it was colder than fifty below.†(911) This also means that there is at least 107 degrees of frost if it is truly 75 degrees below freezing. To increase the readers awareness of the cold, London describes how the mans breath is freezing on his whiskers and beard, the man is also chewing tobacco and with the temperature as cold as it is his cheeks and lips are numb and his spit tends to just end up on his beard and freezes in seconds. This man must be out of his mind to be out in the wilderness in these extreme climate conditions. â€Å"Seeing a man that oblivious to the dangers of traveling alone in colder than fifty below weather, walking on ice, and making a fire under a snow covered tree should be enough to substantiate that he was not unlucky but just plain stupid!†(Wilson) The man starts to grow this â€Å"crystal beard of the color and solidity of amber.†(912) The surroundings are beautiful, peaceful and cold but the man did not see the danger that nature could bring upon him. That it was too cold out to travel or that it could get worse â€Å"was a thought that never entered his head.†(912) The man had a native of the land with him. â€Å"At the man’s heels trotted a dog.†(911) No name is ever given to the dog in the story. Another way for London to keep the story general and the focus on the theme. The dog is a big, native Husky, a brother to the wild wolf it had the instincts to respect nature. The dog knew the temperature was too cold to be traveling but stayed at the man’s heels. The dog plays a dual role in this story. He plays the man’s conscience and natures voice and personification. â€Å"Often a dog can reflect the same personality and character traits as it’s owner. Dogs are extremely intelligent creatures and will reflect and behavior that they are exposed to for lengthy periods of time.†(Feinson, 127) The man treats the dog the same way he treats nature; with no respect. The dog is just a tool, a sled dog and later considered expendable to possibly save the man’s life. The man treats nature much the same way. The dog also shows at  the end how nature moves on. The dog stays to watch the man as he dies and once the dog realizes the man is dead he runs off to the cabin where there are â€Å"other food providers and fire providers†(921) The protagonist in the story is the unnamed man. He’s a â€Å"newcomer† to this area of Alaska and it his first winter. He is on his way to a cabin at a claim where he will meet up with â€Å"the boys.† London refers to him as a man without â€Å"imagination† but, â€Å"quick and alert in the things of life.†(910) It is this lack of imagination that makes the man unable to believe or heed the warnings of the veteran Alaskan men who told him not to travel alone when it is fifty below. One needs to have a second person to try and start a fire if the first person should fail. But, the man in the story is over confident. He stops once and makes a fire without a problem to thaw his face so he can eat his lunch. The man doesn’t notice how much the dog wants to stay at the fire. He doesn’t respect the instincts of the native animal. The trail follows along a creek, which is frozen but has natural springs along it that create small pools of water with thin ice and coatings of snow to cover them up. The man almost prides himself on how well he can spot these warning signs of possible danger. He also is increasingly happy with the pace he is keeping. The man soon falls into one of nature’s little traps, a small pool of water, and has only a few minutes to build a fire and get warm and dry before he freezes to death. He tries to stay as calm as possible but in his haste doesn’t pick a good spot to build a fire. He realizes too late when the heat from the fire he has just built starts to melt the snow in the tree branches above him and drops down smothering the fire. â€Å"A man alone in the wilderness coupled with stupidity is a deadly combination. To deal with nature takes skill and know-how, this man seems to have neither, he was doomed from the moment he went off alone.†(website) When it is 75 degrees below freezing one person doesn’t have a second chance to build a fire. The temperature is just too cold and exposed parts of the body will start to freeze. The man still believes in his strength to overcome the power of nature and continues to try and build a fire. He doesn’t succeed and at the end accepts his fate and falls asleep thinking about the next day when â€Å"the boys† would find him. The  story is an illustration of what can happen to a person that doesn’t respect nature and its power. â€Å"This is the story of a man’s struggle against nature, trying to survive against impossible odds in a universe indifferent to an individuals fate.†(909) The man was so confident in himself that he traveled with nothing but his lunch and a few matches and birch bark to start a fire. â€Å"He has also been warned not to travel alone in such cold, but he goes anyway, with only his dog and confidence for a companion.†(Synopsis, 220) He has no company, or supplies for the possibility he may confront some type of danger. Whether the danger be with another animal or with his surroundings. The short version of the story was originally published in the Boy Scouts of America Handbook. Any Boy Scout might remember the story form when they were a kid and the lessons that were taught from it when they were younger. They were taught to respect nature for what it is, what it can do, and of course, to always be prepared. If you aren’t, nature will take it’s toll, and what a deadly toll it can be.

The Job Sample

Career Interview Report Your Name Mrs. Healy ENG4E Due Date TABLE OF CONTENTS Bing Crosby Interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Donald Trump Interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Marge Simpson Interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Joanne Milford Interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Sheila Simms Interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Bing Crosby Interview Friday, October 15th, 2010 Name: Bing Crosby Age: 33 Name of Workplace: TA Appliance Warehouse Occupation: Dock Worker at Appliance StoreJob Description: Unload trucks, check for damage on stock, compare shipping documents, unpackage product, stack shelves, sweep floors, answer phones, keep area clean and safe, report safety concerns. How long have you worked at this job? 2 years Income: $13. 25/hour, time and a half for overtime Education: High School Diploma Training: One hour of orientation, two hours of WHMIS Other Information: Bing learned about his job from his friend who also works at TA Appliance Warehouse.Bing enjoys his job because he makes a decent wage and works a t least 40 hours per week plus overtime twice a month. Generally, he enjoys the people that he works with and his boss treats all the workers with respect. There are some rules but, overall, it is not a strict workplace and they have a good time. Bing does not receive any benefits and is not involved with a union. This was not what Bing planned on doing as a kid. He actually wants to be a plumber and plans on becoming an apprentice in the next six months.Marge Simpson Interview Sunday, October 17th, 2010 Name: Marge Simpson Age: 45 Name of Workplace: Cambridge General Hospital Occupation: Registered Nurse Job Description: Check patient care forms, monitor patient status, respond to patient calls, log in updates on charts, administer medication, complete and file forms, answer phones. How long have you worked at this job? 15 years Income: $32/hour, time and a half for overtime Education: High School Diploma, 4 Year Registered Nurse Program at Conestoga CollegeTraining: Training semin ars occur multiple times a year to keep us updated in emergency procedures, cardiac care, etc. Other Information: Marge always wanted to be a nurse, ever since she was a little girl. She made sure that in High School, she took all of the right courses like Science and Biology. Marge went to nursing school at Conestoga College in Kitchener for four years and immediately applied to the local hospitals in her area. She worked as a relief works for a few years and became full time 10 years ago.She works 60 hours which is a lot but the overtime is really helpful. The downfall is that she is required to work at least one weekend per month and two holidays a year but her seniority allows four weeks off a year! As a nurse, Marge has excellent benefits and belongs to a union. She enjoys the people she works with and really likes the fast-paced environment. Sometimes it can get very stressful because the paperwork can be very overwhelming. SUMMARY This is where you will write about what you h ave learned during all of your interviews.Things to discuss could include the following: †¢ What you think about the jobs and why †¢ Your favorite job. Explain why. †¢ Your least favorite job. Explain why. †¢ Would you consider any of these jobs? †¢ Do you know others who do any of these jobs? †¢ Do they like their jobs? †¢ Try to identify any connections between any of these jobs and your future career considerations. †¢ What other things did you learn throughout the interview process? Ensure that the summary response is†¦. _____ONE PAGE _____DOUBLE SPACED _____SIZE 12 FONT

Free Essays on Deloitte Touche Tohmatsu

Employer Research Report: Deloitte Touche Tohmatsu While searching the internet for prospective internships that would give me experience in all aspects of accounting- financial, managerial, tax, and audit- I came across a professional services organization with offices located all over the world. That company was Deloitte Touche Tohmatsu, a Swiss-based company that focuses on assisting other companies with decisions involving everything from finance problems within the company to risk management programs for all of the company’s employees. After extensively viewing their website (www.deloitte.com), I contacted a friend who recently graduated from the Masters of Accounting program here in Knoxville at UT and who was recruited to work for Deloitte Touche Tohmatsu directly out of college. I wanted to see if what I had discovered on their website had been sugar-coated at all or if everything that the company said it had to offer really was as good as it seemed. Her answer to my question was that Deloitte Touche Tohmatsu reall y did offer her everything that I had come across during my research and even more. One of the things that I found most impressive about Deloitte Touche Tohmatsu is their new Vision 2005 Statement that is a women’s initiative program and was implemented in 2001. I thought this was a very unique program that would offer a lot of opportunity for women who wanted to advance up to management positions within the company. The Vision 2005 Statement is composed of leadership goals, proportionate representation goals, and monitor, measure, and communicate goals. According to the leadership goals of the company, the new class of 2005 at Deloitte Touche Tohmatsu wants the number of women in senior leadership roles to be proportionate to the number of women partners, directors, and principals. This set of goals for Deloitte Touche Tohmatsu also includes making the percentage of women principals, directors, and ... Free Essays on Deloitte Touche Tohmatsu Free Essays on Deloitte Touche Tohmatsu Employer Research Report: Deloitte Touche Tohmatsu While searching the internet for prospective internships that would give me experience in all aspects of accounting- financial, managerial, tax, and audit- I came across a professional services organization with offices located all over the world. That company was Deloitte Touche Tohmatsu, a Swiss-based company that focuses on assisting other companies with decisions involving everything from finance problems within the company to risk management programs for all of the company’s employees. After extensively viewing their website (www.deloitte.com), I contacted a friend who recently graduated from the Masters of Accounting program here in Knoxville at UT and who was recruited to work for Deloitte Touche Tohmatsu directly out of college. I wanted to see if what I had discovered on their website had been sugar-coated at all or if everything that the company said it had to offer really was as good as it seemed. Her answer to my question was that Deloitte Touche Tohmatsu reall y did offer her everything that I had come across during my research and even more. One of the things that I found most impressive about Deloitte Touche Tohmatsu is their new Vision 2005 Statement that is a women’s initiative program and was implemented in 2001. I thought this was a very unique program that would offer a lot of opportunity for women who wanted to advance up to management positions within the company. The Vision 2005 Statement is composed of leadership goals, proportionate representation goals, and monitor, measure, and communicate goals. According to the leadership goals of the company, the new class of 2005 at Deloitte Touche Tohmatsu wants the number of women in senior leadership roles to be proportionate to the number of women partners, directors, and principals. This set of goals for Deloitte Touche Tohmatsu also includes making the percentage of women principals, directors, and ...

Sociology Research Method essays

Sociology Research Method essays Sociology is the scientific study of human social behavior. As the study of humans in their collective aspect, sociology is concerned with all group activities: economic, social, political, and religious. Sociologists are the researchers of sociology. Sociologist study such areas as bureaucracy, community, deviant behavior, family, public opinion, social change, social mobility, social stratification, and such specific problems as crime, divorce, child abuse, and substance addiction. Sociology tries to determine the laws governing human behavior in social contexts. Sociology focuses on how groups affect the individual. There are many factors that play a role in sociology such as , ethnic background , gender and peers. I find the ways we research and study sociology to be very interesting. I will explain how it is done by sociologists. The ways sociology is researched is by the scientific research method. The scientific research method is pretty standard for most scientific exploration. The scientific research method is a method of posing and answering questions that relies on clear, objective guidelines for gathering and interpreting observable evidence. The steps to the scientific method are as follows. First, of all you are going to want to find to what question of sociology you would like to find the answer. This first step is called defining the problem. When defining the problem, you decide what the purpose of the study is. At this stage in the research you are also trying to figure out what information is needed and how it will be used. Next, you are going to want to review previous research. In this step you will find out what studies have been done on this topic, and what additional information you will be need to gather. After the research is done your going to want to state a hypothesis as to the outcome of the experiment. Technically speaking, the hypothesis is a statement that predicts a relationship betw ...

How to Read an Italian Menu

How to Read an Italian Menu If you’ve been to northern regions, like Milan, and the south of Italy, like Cosenza, you know that the items on restaurant menus won’t be similar and, depending on where you’ve chosen to eat, may be written in an Italian that isn’t so standard. That’s because each region of Italy, and oftentimes, individual cities, have their own piatti tipici, or traditional dishes. What’s more, sometimes the same thing can be called different things from the north to the south, like how the popularly-known is called schiacciata in Tuscany. Despite the variations you will most definitely encounter, there are some standards that you can learn about in advance when it comes to eating in Italy, and more specifically, being able to read an Italian menu. In this quick guide, we’ll go through the types of restaurants in Italy, how make a reservation, the order of Italian dishes during a meal, how to ask for the bill, and a few other cultural tidbits that may be useful for you. Types of Restaurants in Italy Autogrill - Roadside snack bar Pizza al taglio - Shop that sells slices of pizza cut by how much you want. Tavola calda - Informal restaurant, like a cafeteria as you often order buffet-style. Osteria - Informal restaurant, like a diner. Trattoria - Medium-priced restaurant that’s often family-run. Ristorante - Restaurant. You can learn some vocabulary that’s specific  to the dining experience here. If you want to learn some phrases that will help you find the most authentic restaurants and get the best recommendations, explore our article on Italian phrases thatll allow you to experience authentic Italian food. How to Make a Reservation While it’s not common practice to make reservations at all restaurants in Italy, it is recommended at places that tend to be busier or are the pià ¹ gettonate, the most popular. Youll, of course, have to know some common Italian phrases and how to say the time in Italian for this. To make a reservation for two people at 8:00 PM, use this phrase: Vorrei fare una prenotazione per due, alle otto. Order of Italian Dishes In Italy, dishes are usually served on separate plates in a specific order. In order of appearance on a typical menu there is: Lantipasto, which literally means before the meal and includes hot and cold appetizers, such as crostini  and  bruschetta.Il primo, or first course usually consisting soup.Il secondo, or second course, and is the main course.Il contorno, or side dish, which consists of vegetables such as (eggplant), (spinach), or (mixed salad).Il dolce, or dessert, which includes such favorite sweets as  tiramisà ¹, torta della nonna  (custard shortbread pie), or (custard of egg yolks with wine and brandy). Get the Bill (Or Should You Leave a Tip?) To ask for the bill, say: Il conto, per favore. Unless you ask, it’s not likely that they’ll bring the check to you. When it comes to tipping, by Italian law, gratuity is included in the bill, and extra tipping isnt necessary. Remember that a coperto - a cover charge - is included as well. If the service warrants it, feel free to leave your waiter a little extra. If you want the waiter to keep the change, say: Tenga pure il resto. Extra Tips In Italy, those milky concoctions - cappuccino and caffà ¨ latte - are consumed only at breakfast, so before 11 AM.Al dente means to the tooth, or slightly chewy. It is used to describe pasta and rice. The inside should be somewhat crisp-tender.Italians often say Buon appetito! or Enjoy your meal when the first course is served, and Salute! or To your health when toasting with a drink.Most likely you will have to purchase water. You’ll have a choice between bubbly water - frizzante or con gas - or regular water - liscia or naturale.

Famous Filmmaker Robert Rodriguez Essay Example | Topics and Well Written Essays - 1250 words

Famous Filmmaker Robert Rodriguez - Essay Example While Rodriguez today has achieved tremendous critical acclaim this was not always the case. Rodriguez started from humble beginnings and in-large part carved the path for his own success. This essay examines Chicano filmmaker Robert Rodriguez. Robert Rodriguez is Chicano American, with both of his parents -- Rebecca Villegas and Cecilio G. Rodrà ­guez – being of Mexican descent. While many people struggle to discover their path in life, from a young age Robert Rodriguez knew he was interested in artistic production. In his autobiography, Rodriguez indicates that â€Å"I associate my earliest memories with the movie theatre† (Rodriguez, p. 1). Here there is the recognition that Rodriguez formative youth was occupied by his life at the movie theatre. One considers the understanding that oftentimes foreign languages are difficult to learn late in life. Rodriguez early youth obsession with the cinema seems to have profoundly affected his cognitive development. Rodriguez indicates that his mother took him to the Olmos Theatre in San Antonio and he would watch classic films (Rodriguez, p. 1). While many mothers allow encouraging their children to read books, Rodriguez mother was unique in that she encouraged the future filmmaker to watch these classic films. Rodriguez’ ability to watch classic films was a great benefit for the filmmakers, as the Olmos Theatre was a rare art-house theatre. Rodriguez access to these films then further shaped his development as a filmmaker. Rodriguez first great break as a filmmaker came after he filmed the short ‘Bedhead’. This short film featured a girl and her brother. The film had a very simple plot, with the boy having disarranged hair. The boy’s disheveled hair causes him to come into a number of conflicts with his sister, as her fastidious behavior is at odds with the boy’s awkward appearance.

Business Ethics Essay Example | Topics and Well Written Essays - 1500 words - 8

Business Ethics - Essay Example As such, it becomes necessary to monitor their activities in order to ensure that profit is maximized through production. This essay is a critical evaluation of the human resource management from the perspective that it might be an unethical process. Managing people in a business is important since it ensures that processes and activities are harmonized in order to increase and maintain the standard of business performance based on the fact that businesses rely on their human resources to achieve the set goals and strategies by providing labor and the necessary expertise (Pareek, 2000). Human beings unlike machines have their weaknesses which at times make them commit careless mistakes especially when they are not being monitored. From observation, employees can be categorized into two groups which include those who are capable of conducting their duties without being monitored or managed and those who cannot perform unless there is a manager around to supervise them. In this case, human resource management becomes an important department in a business organization which is entrusted with the responsibility of ensuring that employees discharge their duties according to their job descriptions. Managers also have the responsibility of ensuring that business ethics are upheld in all areas of their administration. Upholding of ethics ensures that there is a cohesive environment for conducting business, which is meant to minimize conflicts between the management and the employees as well as customers who are a valuable asset to the business. Business ethics refers to the moral standards that should be maintained within the organization whether on the part of the management or the employees. Managers are supposed to lead as an example to their juniors especially when discharging their duties and responsibilities (DesJardins, 2008). The powers and trust vested in them by their bosses should be used accordingly to serve the interests of the

Investigating and Developing Ready-to-Eat Desserts Dissertation

Investigating and Developing Ready-to-Eat Desserts - Dissertation Example This dissertation reveals that the market for chilled desserts is estimated to be worth 302 million in 2004, which showed an increase of 29% since 1999. The market is split into two key sectors, loosely described as 'sharing desserts' and 'fresh cakes', which includes fresh in-store bakery items as well as pre-packed sliced cakes and desserts. The dessert sector is larger with 51% value share delivering a 13% growth across the period since 2000. However, it is the fresh cake sector, which has driven the largest growth, 40% up from its 2000 value to account for 49% of the category. A report by the 'Mintel' group has some interesting findings and is worth discussing. Mintel International group, which is a market research and consumer intelligence group, provides expert analysis on all aspects of consumers' economic activity. Mintel's latest report is based on an up-to-date market and original consumer research and offers ideas and motivation one needs for designing clever, creative and profitable marketing plan in the chilled desserts market. In conclusion, Mintel's report has been designed to help identify the important factors that determine the scale and nature of the UK chilled dessert market. Mintel's consumer intelligence is supposed to provide valuable insight to unlock some of the secrets of the dessert market for the more effective-and more profitable-business plan. The findings show that 48% of the consumers have eaten ready-to-eat desserts in the last 12 months while 32% believe that frozen foods are as good as fresh ones. Women are 50% more likely to buy cheesecake (34% versus 25%) and 33% more likely to buy a cream cake than men (32% versus 20%). Research design Shop Research For the shop research, visit was made to Tesco food joint in Trent Vale. I surveyed the range of desserts, both frozen and chilled and made notes of the products, the main ingredients, the price, packaging, and portion size. The survey result is shown in the following table: Type of dessert Ingredients Price (per head) Packaging Portion size Texture Remark Tiramisu Italian dessert Cream and chocolate topped chocolate cookie crust 39.95 Cardboard and plastic Serve 8 Not too soft to the touch Outstanding1 Chocolate tart with cranberries Chocolate, cranberries 19.95 plastic Serve 12-16 Soft Terrific3 Profiterole Butter, sugar, cream, vanilla, yolks, milk 2.25 plastic Individual soft Outstanding1 Lemon pudding Lemon, cream, sugar, 1.29 plastic Individual soft Excellent4 Tunisian lemon pudding Almond and lemon topped with cream and fresh berries 22.95 Cardboard and plastic Serve 12 Soft to touch but not too soft Excellent2 Ranking order *1,2,3,4 The survey revealed that most desserts are packed for 8 to 12 people, so price for individual portion had to be worked out by taking out the averages. Most of the desserts were served in porcelain plate or bow. Packaging is done either in plastic or cardboard or both. The individual price range of all the desserts was within 2 except Tiramisu Italian dessert individual portion

Case study about Verizon wireless issues and possible improovements - 1

About Verizon wireless issues and possible improovements - Case Study Example However, there are several problems with the technologies that Verizon has available that are causing some concern with consumers. In addition, their pricing is well above the average and in the current economy will not encourage consumers to come to their service. Prepaid services are extremely limited and with the number of displaced workers and people who have experienced problems on a financial level, these limitations will hurt their bottom line where increases from alternative forms of service are considered. As well, the iPhone, although a great benefit to the company product line, is currently seeing problems in the way in which consumer groups are rating the product, thus causing problems in promoting the product. As well, AT&T are claiming that they are the only network on which the iPhone can be used for both voice and data at the same time. This deficit in technical capability will hamper the marketing capacity that Verizon has for the product, putting their service in a secondary position. The wireless industry, within the last decade, has taken over the land line industry through increases in product technologies and wireless access technologies. By 2004, the number of minutes used by wireless customers had reached 1 trillion, but in the three years that followed the number doubled to 2.1 trillion. Wireless communications are now used by 80% of the population and exceed 250 million users. The wireless industry invested 24 billion dollars in 2007 and is the resource for employment of 3.4 million Americans. Instant messages are out distancing e-mails as the preferred form of instant communication. The changes in the way in which people communicate through the technologies of wireless and broadband have revolutionized communications in the world (Verizon Wireless, Inc.) In 2007, worldwide revenue for telecommunications through wire line and wireless revenues

Global Leadership and Managment Essay Example | Topics and Well Written Essays - 750 words

Global Leadership and Managment - Essay Example The dissatisfaction amid the Cuban public generated a productive environment for Castro to get control as a leading actor. His concerned behavior toward the subjugated quickly made him a role model within his country. Castro created close associations with the Soviet Union, â€Å"nationalized the local industry† (Ramonet and Castro, 2009), detained or executed enemies, and formed an environment of eternal stress with the United States of America. There was an obvious and passionate link between Castro, his adherents, and the state of affairs when he took leadership. The contemporary restlessness of the Cuban public toward the administration made it convenient for Castro to get control as a rescuer. Castro showed a transformational leadership approach, as he was capable to persuade his adherents’ standards, moral values, principles, as well as long-standing objectives on a profound affectionate level (Coltman, 2005). Transformational leaders express the difficulties with in the existing arrangement and have a persuasive image of what a fresh society or group could be; Castro was capable of influencing his adherents to bring about more than what was generally anticipated from them. Another former great leader was Martin Luther King, Jr. â€Å"He was raised in the contemporary, conventional way of segregation between Blacks and Whites† (King and Carson, 2001). King’s best accomplishment was his leadership during the ‘great protest rally’ within Washington, DC on August 28, 1963. His objective was to support the development of the â€Å"Beloved Community† (King and Carson, 2001), foreseeing a fresh social structure in which all sorts of individuals as well as groups would reside together in harmony and uniformly share the wealth of ‘God’s creation’. He consequently utilized his brand new authorities to deal with prejudice. The rapport between King, his adherents, and the state of affairs, was appare nt. There was ethnic separation. Blacks wanted a compelling, powerful, dominant leader to lead them and bond them for official development. King was mainly attacked â€Å"as their leader without initially even wanting it: he just happened to be at the right place at the right time† (Phillips, 2000). Due to this, he is considered as a citizen leader. â€Å"Citizen Leaders generally do not select leadership† (Phillips, 2000). They do not even try to find it, and they are not provided with conventional types of appreciation. Martin Luther King Jr. showed motivational leadership; he encouraged the lives of a number of his adherents nationally. All through his leadership, King showed idealistic obligation to peacefulness, constantly attempting to enlighten young black individuals why they must abstain from self-protection in front of dangerous aggression by Klansmen in addition to â€Å"white vigilantes† (Phillips, 2000) who were usually in union with legal authoriti es. References Coltman, L. (2005). The Real Fidel Castro. Yale University Press. King, M. L., and Carson, C. (2001). The Autobiography of Martin Luther King, Jr. Grand Central Publishing. Phillips, D. T. (2000). Martin Luther Kin

Consulting project Research Proposal Example | Topics and Well Written Essays - 3500 words

Consulting project - Research Proposal Example In order to fix the problem the mothers of young kids use greasy hair oils, harmful chemicals, time consuming nit combs, visit exorbitantly priced spas and parlors but almost never get the desired result. The product to be marketed is a vacuum hose attachment with a nit comb attached to the front which provides a convenient, safe and environmentally friendly way for a speedy removal of lice from the head providing instant relief to children from head lice and it will be launched in the Indian market by the name:- LiceSuk International Comparison Program'(2005) suggests that India along with five countries account for nearly half the GDP of total world as measured in PPP. More than half of the world's total population lives in just two countries of the world -India and China. Moreover these are the developing countries of the world which offer higher growth rate as compared to the already developed markets; and the economically developed countries like US and Germany are facing greater heat of recession with surging economic crises. Therefore one can think of investment in either India or China. I took India as the country to develop LiceSuk because there is a need of this new product in an Indian Market and till now no other company has launched this type of product in the Indian Market. Our Vision: Our vision is for LiceSuk to be'accessible on shelves worldwide; providing a safe, environmentally friendly, fast and effective alternative method to remove head lice and lice eggs at an affordable price for all. About LiceSuk: LiceSuk is a vacuum hose attachment with a nit comb attached to the front which provides a convenient, safe and environmentally friendly way for the speedy removal of lice from the head providing instant relief for children from head lice. It is a comb attachment which fits into a standard vacuum hose, utilizing the suction and removing both lice and eggs instantly. The LiceSuk'model'is a simple, lightweight,'hand held device which'has been designed to be placed into a vacuum hose to utilize the suction power, sucking out head lice and lice eggs from the infested hair. LiceSuk'is a safe,'environmentally friendly'alternative method'to the current head lice removal process involving lotions and fine combing. LiceSuk provides instant relief for'all; the lice are removed (sucked out) almost immediately. Features and Benefits of LiceSuk: LiceSuk is a once off purchase and being only 15cm in length it'can be easily stored away'for later use,'it can be used over and over again on the whole family - No more repeatedly buying expensive shampoos and lotions again! LiceSuk is suitable for all hair types (2 comb option, thicker and thinner). LiceSuk saves time as it sucks the'lice and lice eggs out almost instantly - No need for leaving lotions in hair anymore! LiceSuk is a safe alternative method which eliminates the'use of harsh, toxic, smelly chemicals - Great for those with sensitive skin! LiceSuk provides instant relief from the uncomfortable itchy feeling caused from the lice. A modern and ergonomical model, LiceSuk has been designed for ease of use. Maintenance and cleaning is very easy,

Global Leadership and Managment Essay Example | Topics and Well Written Essays - 750 words

Global Leadership and Managment - Essay Example The dissatisfaction amid the Cuban public generated a productive environment for Castro to get control as a leading actor. His concerned behavior toward the subjugated quickly made him a role model within his country. Castro created close associations with the Soviet Union, â€Å"nationalized the local industry† (Ramonet and Castro, 2009), detained or executed enemies, and formed an environment of eternal stress with the United States of America. There was an obvious and passionate link between Castro, his adherents, and the state of affairs when he took leadership. The contemporary restlessness of the Cuban public toward the administration made it convenient for Castro to get control as a rescuer. Castro showed a transformational leadership approach, as he was capable to persuade his adherents’ standards, moral values, principles, as well as long-standing objectives on a profound affectionate level (Coltman, 2005). Transformational leaders express the difficulties with in the existing arrangement and have a persuasive image of what a fresh society or group could be; Castro was capable of influencing his adherents to bring about more than what was generally anticipated from them. Another former great leader was Martin Luther King, Jr. â€Å"He was raised in the contemporary, conventional way of segregation between Blacks and Whites† (King and Carson, 2001). King’s best accomplishment was his leadership during the ‘great protest rally’ within Washington, DC on August 28, 1963. His objective was to support the development of the â€Å"Beloved Community† (King and Carson, 2001), foreseeing a fresh social structure in which all sorts of individuals as well as groups would reside together in harmony and uniformly share the wealth of ‘God’s creation’. He consequently utilized his brand new authorities to deal with prejudice. The rapport between King, his adherents, and the state of affairs, was appare nt. There was ethnic separation. Blacks wanted a compelling, powerful, dominant leader to lead them and bond them for official development. King was mainly attacked â€Å"as their leader without initially even wanting it: he just happened to be at the right place at the right time† (Phillips, 2000). Due to this, he is considered as a citizen leader. â€Å"Citizen Leaders generally do not select leadership† (Phillips, 2000). They do not even try to find it, and they are not provided with conventional types of appreciation. Martin Luther King Jr. showed motivational leadership; he encouraged the lives of a number of his adherents nationally. All through his leadership, King showed idealistic obligation to peacefulness, constantly attempting to enlighten young black individuals why they must abstain from self-protection in front of dangerous aggression by Klansmen in addition to â€Å"white vigilantes† (Phillips, 2000) who were usually in union with legal authoriti es. References Coltman, L. (2005). The Real Fidel Castro. Yale University Press. King, M. L., and Carson, C. (2001). The Autobiography of Martin Luther King, Jr. Grand Central Publishing. Phillips, D. T. (2000). Martin Luther Kin

Cereality Essay Example | Topics and Well Written Essays - 250 words

Cereality - Essay Example (Cereality). Cereality-The Expansion Program At present the company is making plans to expand its business operations to a European market, Paris. The city of Paris is chosen for the next phase of expansion of the Cereality Company owing to the following reasons. Increased traffic of Tourists Large presence of Fast Food Corners Rendering a Cost Effective Approach favored by many Tourists Firstly, the city of Paris is becoming the home ground for many tourists who come attracted to the city on account of the reason that they would be able to visit a number of historic sites possessing magnificent architectures. These people do not feel the interest in spending their time over large meals. Rather they take to fast food as an option which helps them feel their appetite and at the same time helps saving time. (Naczelnik). Secondly, a visit conducted by us on Paris revealed that the city on account of the above reason has already become the home ground of many fast food corners and joints wherein the tourists relish the different flavors. A number of fast food concepts have cropped up in different parts of the city which include of Stands and Food Courts serving fast food to a large number of people visiting the city. One can easily trace the growth of fast food market in Paris while observing the different options like baked products and other bread food items like pastries and sandwiches composing the fast food sector.

Impact of Swedens Integration to the EU

Impact of Swedens Integration to the EU The Geography of European Integration Alexandrou Efstratia-Celia Category A Sweden and its experience from the process of integration and enlargement The enlargement process has been a top priority for the European Union during the first years of the 21th century. Sweden’s accession was in 1995 along with Austria and Finland, when these countries became members of the European Union. However, even before this accession, Sweden –as well as the other two countries- followed a path of increasing commitment to the European integration process – from a free trade arrangement, via the European Economic Area (the EFTA states’ affiliation to the Internal Market), to full EU membership. Moreover, Sweden’s economy was highly internationalized, and at the same time quite similar to its EU neighbors when it came to income and structure. Keeping this in mind, joining the EU in 1995 was not an actual large step. At the turn of the year 1991- 1992, Swedish economy –along with others- had been facing a downturn for about two years. The Maastricht negotiation was in its final stage but the Internal Market Program was also a central theme on the political agenda, in the European Community as well as in the EFTA (European Free Trade Association) states. In 1992 the Internal Market was formally accomplished and the EEA (European Economic Area) agreement was signed. It was after the collapse of the Communist bloc that made neutrality a problem and full accession to the EC had become a primary political objective. In the end of 1992, the Swedish currency fell dramatically, with a variety of consequences on exports (Central Bank, Sweden, 1996). Following the above, a period of low inflation began. In January 1994, Sweden entered the Internal Market through the EEA agreement. The same year, a referendum brought EU issues to the public debate, and in January 1995 Sweden became members of the EU. While entering the European Union, notable expectations were held, both in positive and negative terms. Firstly, the situation for small and medium – sized enterprises (SMEs) and the people working for them could be of particular interest concerning the integration process. Secondly, from EU’s point of view, as well as from Swedish policy makers’, small firms were relied upon to create employment and a dynamic economy (Commission of the EC, 1995). At the same time, the Internal Market is a project of increasing scale, in markets and in production. However, when it comes to smaller firms they could be more vulnerable, as their capacity to detect and respond to environmental and societal change could be low or inadequate (d’ Amboise and Muldowney, 1988). So in order for integration not to be beneficial for large firms only, measures have been taken aiming to improve the situation for SMEs in the Internal Market. In spite of smaller firms’ resource sit uation being critical -having to do with distances, languages, cultural and administrative differences etc-, nevertheless, integration measures could also be beneficial for them as they can reduce crucial thresholds. In the field of manufacturing, the actual degree of integration, for example measured as the importance of international transactions, is relatively high. Although numerous types of obstacles to transactions between member states of the EU are reduced, while preconditions for economic activity are harmonized, there is a strong potential for further integration that we can’t overlook. Therefore, following a country’s entry into a common market, trade was expected to achieve certain increase as well as competition would be able to reach new areas of the economy. According to Bonnedahl’s questionnaire, when it came to consequences from integration, more firms concerned competition more often as a threat rather than as an opportunity. Furthermore, distribution issues, including goods handling and certification were characterized as facilitated regarding business within the EU, whereas business with third countries had become more difficult or costly. In addition to the above, competition from low cost producers in Eastern Europe is an important issue with many firms tending to move their production in lower cost countries outside Sweden. The beneficial part had to do with the business interaction with the EU as it was after the integration more positive (Bonnedahl, 2004). Additionally, in 1996 –already- the firms had higher sales to EU markets, which means that when integration measures succeed in reducing differences between countries there a decrease is expected in the need for a successive build-up of resources and experience. Another consequence is that some of the possibilities for protection on the domestic market will be weakened. Last but not least the endurance of certain differences could be an advantage in smaller firms, whereas in large multinational firms is no problem at all as they can make more out of a single market. In conclusion, although responses to the general question of whether consequences from integration suggest that the Internal Market’s impact has been positive and negative at the same time and while economic stability difficulties have arise we should not overlook the main advantage which is the increasing commitment to foreign markets, of which some could be attributed to the formal integration process as well as the attitude to EU trade which has also become more positive. References Abrams, R.K. et.al. (1990). The Impact of the European Community’s Internal Market on the EFTA. IMF, Washington, dec. Barnes, I. Barnes, P.M. (1995) The enlarged European Union. Longman, London. Blomstrà ¶m, M. Lipsey, R.E. (1994) Norden i EU Vad sà ¤ger ekonomerna om effekterna? SNS, Stockholm. Bonnedahl, K.J. (2004) The Integration of Sweden to the European Internal Market: A process examined through data from small and medium sized firms 1992, 1996 and 2004 Bonnedahl, K.J. (1999) En fà ¶retagsstrategisk analys av ekonomisk integration: Konsekvenser av Europas inre marknad fà ¶r svenska mindre tillverkande fà ¶retag. Dissertation: Umeà ¥ university. Central Bank (Riksbanken). Penning- och valutapolitik 1/1996. Stockholm, 1996. Commission of the EC. (1995(a)) COM(95) 502 final. Hantverkssektorn och smà ¥fà ¶retagen nyckeln till tillvà ¤xt och sysselsà ¤ttning i Europa. Brussels. Commission of the EC. (1995(b)) CSE(95) 2087. SMEs: a dynamic source of employment, growth and competitiveness in the European Union. Brussels. Commission of the EC. (1996) COM(96) 98 final. Att till fullo utnyttja de europeiska smà ¥ och medelstora fà ¶retagens mà ¶jligheter till sysselsà ¤ttning, tillvà ¤xt och konkurrenskraft. Brussels. There is determinism in the integration experience of EU economies: less advanced will be affected negatively by competition, more advanced will be favored. The phrase economic integration could be described as a way by which countries aim to increase their level of welfare. Regional economic integration may appear in different forms based on the degree of integration between countries. The four main types of regional arrangements are: free trade agreements, customs unions, common markets and single markets. Free trade agreement is a preferential trade arrangement in which taxes – fees among members do not exist. In a customs union, members additionally opt for a common external tax. Common market is about members permitting free, or at least, greatly increased, factor mobility within the market. The single market is the highest form of economic integration, stipulating that all producers and consumers are governed by exactly the same rules, implying that they must be treated equally in all parts of the market. An even deeper level of integration is reached if countries within a single market agree to coordinate their economic pol icies (Economic Union) or if countries within a single market agree to common policies in almost every sector (Political Union). When observing the process of European economic integration the first thing that pops up is that cohesion countries have moved considerably closer to Community average in terms of per capita GDP and then -following the economic crisis moved away- again. Typically, the EU measures cohesion as inter-regional differences in labour market conditions and average income per head. This approach is not without its problems. Firstly, such a focus can overlook the extent of intra-regional inequalities (Collier, 1994), for instance, has pointed out that per capita income requirements for a region can be close to EU average but can hide quite marked intra-regional differences. Secondly there is a fundamental problem in defining and measuring cohesion by reference to â€Å"regional indicators†: measures of interregional inequality depend on the regional boundaries which are selected (O’ Donnell, 1993). The economic performance of some regions improved significantly during the 1980’s. However, there is no evidence proving there is a trend towards the elimination of disparities. Indeed, disparities between member states such as Spain, Italy and the UK have increased significantly over recent years. Regional inequality remains entrenched in Europe and seems to be growing rather than diminishing. The problem is to put into perspective when it is recognized that regional GDP per capita disparities in the EU are twice as high as in the US and unemployment disparities three times higher than in the US (CEC 1991). These spatial disparities are supposed to be tackled by the EU’s various Structural Funds, which grew in size and importance during the 1980s. The accession of the UK and Ireland extended the scale and nature of the regional problem within the EU. In particular the UK brought with it a number of crisis – hit industrial regions. The UK’s problems in this regard were particularly acute, but similar problems of concentrated industrial decline emerged in most northern member states during the 70’s and the problem of converting regions in industrial decline became an important task of the ERDF. During the 1980s the accession of Greece and later Spain and Portugal brought new concern with cohesion, as did intensifying problems in the declining industrial regions. The Structural Funds were reformed in 1979 and 1984 as the Commission sought to increase the available resources and to improve the effectiveness of the funds. A more far-reaching reform of the Structur al Funds occurred in 1988. This reform differed from the previous ones in so far as it was one aspect of the renewed impetus to economic integration, represented by the signing of the Single European Act. Another problem when it comes to EU’s approach to cohesion is the faith it places in market forces to stimulate growth and see to its â€Å"trickle down† to the less developed regions. A wise expression of the EU approach to cohesion is the one given by Delors (1989) who rejected the idea that there are inevitable winners or losers in the process of integration. Peripherality, for instance, is no longer described as a serious problem on the terms that transport costs are becoming, gradually, less important regarding the location of industrial production. New developments in telecommunications and increased capital mobility are seen to represent an opening up of the firms’ choices relative to the aspect of location, with the implication that this may benefit the less favoured regions. Delors concludes that the most important factor determining the distribution of industrial activity is effective supply-side policies, and for this readon he rejects regional employm ent and capital subsidies. The former, he argues, may give the wrong signal to those responsible for labour comptetitiveness while the latter may encourage inefficient investment. In conclusion, the question is not whether the proposals above are good or bad –few would oppose them- but whether they are good enough in order to close the regional gap in Europe. It has to be asked, also, whether any positive gains resulting from EU regional policy in facilitating cohesion are complemented by EU policy actions designed to enhance European competitiveness. In my opinion, the evidence until now shows us that larger firms and advanced regions are being favored. Let’s hope that eventually the opposite will happen. References Delors, J., (1989). Report on economic and monetary union in the European Community. Committee for the study of economic and monetary union. European Cohesion Policy 2014-2020. European CommisionCategory B Department of Planning and Regional Development Alexandrou Efstratia-Celia

Teaching - A Rewarding Profession :: Education Admissions Essays

Teaching - A Rewarding Profession Being the first to attend college in my family, it was hard to decide what field I wanted to go into. There were so many choices. In making such a large lifelong decision, I decided to follow my heart. I thought back to when I was in high school at Narrows. I had a wonderful experience there. I also had some great, inspiring teachers. One teacher sticks out clearly to me. It was my AP Biology class my senior year. The teacher expected so much. He came into the room energetic. Full of life. Determined. And only being a student, I could tell this. He strived to teach to all the different learning styles in the classroom. No one was allowed to "slide" by. He used repetition and hands-on assignments as methods to relate the subject matter he taught. He had all the components that every great teacher should have; empathy, caring, drive, determination, motivation, creativeness, patience, reflection, originality, enthusiasm.... This superb individual is the reason I want to teach. I want to make a difference in children's lives like he made in mine. I want to encourage and push students beyond their expectations to meet mine. I am a firm believer that setting higher expectations as a teacher increases achievement in the classroom. I believe teaching is one profession where several professions are combined. meaning, I will not only be a teacher but, also, a role model, counselor, parent, nurse, care provider, official, and several other 'professions' in one days' work. I believe each child regardless of race, culture, gender, etc has the potential to an everlasting, promising educational future. As a teacher, I will have to provide whatever means necessary to fulfill my duties as an effective teacher. I hope at the end of each school year the students will have rewarding endeavors as a result of my teaching. In my classroom, I hope to take an authoritarian approach to classroom management. I believe an organized, well managed environment allows for productivity and knowledge intake. I represent several different philosophical approaches in maintaining and teaching my classroom. I would be a progressivist because it encourages others to cooperate and understand different opinions from fellow classmates.

Antz :: essays research papers

In the movie â€Å"Antz† the ants posses very many qualities which are similar, and some the same as humans. The first quality that is similar to humans, is that the ants all try to work themselves to the top of the ant colony, this is one quality that the character Z has more then the others. Another quality that the ants have to live by which is they live, and follow instructions by one controller. The ants also posses many similar human characteristics. They also show similar emotions that us humans show. The ants in the movie also posses the same actions, and there is great similarity to their interaction with each other, as us humans have. These qualities are all clearly shown throughout the whole movie, and are very much similar, and some are exactly the same as human qualities. As we all know, a humans dream in general, it to get to the top of their society somehow. Humans usually seem to think that what they do is worthless, and that they have no choice but to do something that they don’t want to. Humans will always try to work as hard as possible until they are the best at what they do. This quality is similar to that of Z’s. Z is the average working ant. He is depressed about how his life is going and he feels like he is not going anywhere. He tries his hardest to not be the average working ant by switching places with his soldier ant friend. He does this because he meets the princess Bala in a bar one night, and he falls for her very quickly. He then realizes that the soldiers have to go for the royal inspection where the princess will also be. Z realizes that if he switches places with his soldier friend, then he will be able to see the princess Bala again. This is a form of working himself to the top because, in my opinion, he fell for the princess as badly as he did because she was â€Å"the princess of the colony† and if they ever were a couple then Z would eventually become the princesses mate. I think that this is some what similar to humans ways of trying to work themselves to the top. In general, humans try to find a mate who is a successful, and high to the top. If a person unsucceeds in finding a successful mate, he or she will find another person to fall in love with. If that person turns out to be a highly successful

Language and Intimacy

Kanye East 03/15/2013 English Language and Intimacy Language defines the type of person we are. It has an affect on our choices as well as our lifestyle. Depending on friends, family, and others we talk to, our choice on language tends to vary. Our decisions in life, sometimes, are influenced by the language we use and our surroundings. Language has become a way of seeing life in a different perspective. But can language effect intimacy? Family intimacy to be exact. Richard Rodriguez, a writer and public speaker, expertly illustrates his own experience with this in his autobiography, Hunger of Memory.Rodriguez’s childhood was particularly unique given the fact that while he was born and raised in the United States, he was strongly influenced in the ethnic environment of a Spanish family. Although the reader is introduced to only a short excerpt from the autobiography, he learns a great deal about Rodriguez’s family and his relationship to it, his conflict of speaking    English versus Spanish, and the paradox that became evident as he used English as his primary language. Since learning English, young Rodriguez noted the lack of intimacy there was in his home.Did the understanding of a new language affect the very close family? While I read this autobiography, there were tons of ideas that struck me. It was very interesting because so many of the different parts could relate to my life. Being born and raised in America, English was automatically my first language. Nevertheless, my parents were keen on making me and my siblings learn their native tongue, my fathers Yemeni culture and my mothers Turkish culture and most importantly, our religion. As soon as they can, my parents enrolled me and my siblings in Arabic school and Islamic studies.There we learned how to read, write and fluently speak Arabic and also memorize and study the Holy Quran. At home, my mother schooled us on the Turkish language. The essence of my childhood was of culture and language but as me and my siblings got older, the language faded. Our once perfectly spoken Turkish and Arabic, broken. I couldn’t deny the fact that my Arabic was not as strong as before but it became the most evident to me when my grandparents came over from overseas. They only came one time before, when I was younger and knew the language of their tongue.The news of them coming to our house from Yemen brought me to the basement, going through stacks of old coloring books and photos desperately looking for my old Arabic books. Remembering the pages and pages of Arabic greetings and phrases, I looked even harder. After finally finding it at the bottom and a hidden stack of books, I sat. The rush of nostalgia came back but when I opened my mouth to read, it was a stuttered mess. The words I once read so fluently were now what seemed a calligraphy of memory. At this point, I knew the book wasn’t going to do much for me.Practicing the phrases I already knew, and said occ asionally, I found more and more ways to make them sound like their not all I know. Ignoring the fact that they were. The day came and by this point I wanted to get the humiliation and disappointment over with. As I walked downstairs to greet them, familiar voices and smells of incents filled the air. Their smiles and hugs erased all the worry. And as we sat there listening to them laugh and reminisce with my father, me and my siblings all joined in on the conversation.With the language of intimacy. This autobiography triggered many thoughts on language and intimacy. Of all possible human qualities, the one that wields the most power is the ability to use, understand and communicate effectively through language. A proficient use of language allows us to clearly communicate an exact idea from one person to another person or group of people. This precise science of being able to convey exactly what you want equates to the acquisition of power. As strong and powerful as language is, It didn’t affect intimacy.

A business proposal on direct marketing in social media Essay

This paper is a research proposal about direct marketing in the social media. With the involvement with the error of computers, ways of managing marketing have been increased. Each technique comes with its major benefits and constraints. This research proposal targets on evaluating the usefulness of social media in direct marketing. The development of social media as a direct channel is not without its challenges. According to the study, the top two constraints for marketers came down to looking for the most relevant tactics for gauging success and launching business objectives. Being able to measure success is important for any direct marketing work, and that is why it is significant not to disregard this vital step. With the correct trappings, marketers can produce viral social media operations that can be track, restrained, and improved to maximize access and return on investment (Ellsworth & Ellsworth, 1994, p. 386). This research paper targets to establish how effective is managing direct marketing in social Medias. (b) Scope of the study             Social media is a treasured new instrument in a direct marketer’s toolbox, nevertheless it desires to be improved and utilised properly to undertake the tasks. Creating it informal for clients to share newsletter or Web site content over social grids is just the start. Direct marketers ought to improve viral programs that completely exploit the system’s true capability. Finally, one needs to identify ways to measure their success, which will allow persons to fine-tune their exertions going onward. Leveraging social media as a direct system also allows fundamental tenure, which is crucial to capitalize on triumph across all sections. Eradicating many owners not only rationalizes the practice, but also accelerates having one unified approach that can house the business goals of multiple departments, such as public relations, customer service, and sales. Clumsy management by numerous sections can lead to varied communications that hinder the company’s ability to attract followers, fans, or other influencers. Social media marketers comprehend the value in directing targeted messages and gauging their success, which is why it is not astonishing that many companies are leveraging their email marketing departments to board on social media creativities. 2.0 How to conduct the study (a) Methodology: Research Philosophy, Approach, Strategy and Methods               There are various approaches of obtaining information while conducting research. These methods of obtaining information refer to as research methods. Research methods include personal interviews, literature searches, focus groups, and email surveys, telephone surveys, talking with people and mail surveys. Literature search entails going through already sourced materials to obtain information. Materials that are readily available with information are such as newspapers, magazines, relevant trade publications, company literature, online materials and any other relevant and already published materials. This method of conducting research is one of the cheapest methods for conducting research. Online data is a quick research process that lies under this category of information research methods. It is very fast in obtaining information. Talking with people is another good method of gathering information for a project. It is most relevant at initial stages of conduct ing research for a project. It is mostly preferred when looking for the information that is not publicly available (Cohen& Morrison, 2003, p. 179). To obtain adequate information on the effectiveness of directing marketing in social media chose to use various methods for sourcing the information, each strategy of obtaining the information is analysed below and its effectiveness and efficiency on information deliver. The information to be research will be too new again to be got in literature resources, therefore, preferring to look for it from real persons. For example, talking with people will be through seminars, association meetings, customers, suppliers, and all other types of business conversations. A focus group is concerned with a study to explore people’s attitudes and ideas. It will be used to obtain information about something new in the market and effectiveness of social media in promoting its awareness. Group focus method obtains the information from a selected group of the people called the sample. The information acquired could be based on the process of selecting a sample. The most preferred method for sample selection is a random selection; this is preferred because, all the characters stand an equal chance to be select. Email and internet analyses are comparatively original and few is available about the outcome of sampling bias on internet surveys. While it is noticeable that internet survey most regards effective and quickest way of dispensing a study, the demographic outline of the internet handler will not represent the general population, although this is changing. Before doing an email or internet study, One shall carefully consider the effect that this bias might have on the results. Social media include such as Facebook, twitter, eBay amongst many others. They are friendly in nature and this reduces the may processes of formalities needed. In social media, personal conduct with a client is ensured; a person can communicate directly to the client and hence reach him or her in a better way to explain him or her about his products. Personal interviews are a technique to get detailed and all-inclusive information. They engage one person interviewing another person for person or comprehensive information. Personal interviews are very costly because of the person-to-person nature of the interview. Normally, as an interviewer, I will ask questions from a documented questionnaire and list the answers word-perfect. Occasionally, a questionnaire is merely a list of topics that the study wants to confer with a business professional. Personal interviews because of their expense are on mostly used only when subjects are not probable to react to other survey techniques. This will allow the researcher to get information about the effectiveness of direct marketing from individuals that I would not have got through any other research method. Telephone surveys are the fastest method of collecting information from a comparatively bulky sample. As an assessor, I will track an organized writing that is fundamentally identical to a written questionnaire. However, different from a mail survey, a telephone survey would permit the chance for sure judgement searching. Telephone surveys usually last fewer than ten minutes. Typical charges are between four and six thousand dollars and they can be accomplished in two to four weeks. Mail surveys are a cost current way of collecting information. They are best for big sample amounts, or when the sample is sourced from a wide geographical area. They charge a little less than telephone interviews, but they take over double as long to complete normally, eight to twelve weeks. Since there is no interviewer, there is no likelihood of interviewer prejudice. The foremost shortcoming is the incapability to review respondents for more complete information. In conducting research on social media marketing, one needs to outline the target group well. The target group shall be outlined clearly, because the mode of advertising will be a framed in a way to suit it. By conducting good research, information that is the most basic for a set form of marketing will be acquired. It is good to note that even time and the way of marketing selected dictates the target group of managing the marketing. Social media marketing offers a wide geographical advertisement. Social Medias is the most necessary forums where a person can meet a very large number of people from different ethnic groups. It is very easy to capture the target group within a very short as opposed to all other channels of advertisement. 3.0 Why is there need to study this topic 3.1 Contribution to the field            While some companies perceive social Medias as mere channels for building knowledge on products, there is evidence that direct marketers are competing to possess huge demand generation potential. The assessment outlines the â€Å"land grab† that is going on in organizations over regulation of social media; with 29 per cent of respondents say social media is being shared by many departments. However, possession by direct marketing acquires the top with 36 per cent of respondents. As the setting of reference, solitary 9 percent of respondents suggest public relations sectors own that social media. That social media is a workable and influential direct channel is vibrant. Nevertheless, the review also exposes social media’s strong linking with email promoting. In fact, 66% of salespersons plan to assimilate the two channels in 2009. This move wholly makes logic: Email is a vital part of social media, as it is relied upon to keep members knowledgeable abo ut the up-to-date news and informs. Additionally, assimilating the two networks permits marketers to get a more opinions of the customer, which is necessary for conveying effective and relevant communications (Bird, 2000, p.126). Direct mail is a posted mail that publicizes one’s business and its goods and services. There are many different categories of direct mail. For example catalogues, postcards, envelope mailers. Direct mail operations are typically, sent to all delivery customers in a zone or to entirely customers on a marketing list. Telemarketing entails contacting viable customers through the phone to sell products or services. Telemarketing is skilful of generating new customer prospects in huge bulks. Nevertheless, a fruitful campaign involves scheduling and using correct and well-researched customer data to match customer profiles to product profiles. Email marketing is a cost-effective, simple, and measurable method of reaching consumers. It can include e-newsletters and promotional emails to create new leads or deals for existing clients, or ads that can perform in other business’s emails. 3.2 The significance of the study             The study is important, as it would study social media as a forum for conducting direct marketing. Through the study also one gets to know several contributions of different methods in giving information about social media. By researching on direct marketing and social media, one gets to appreciate its effort in increasing the knowledge of different products of a business. The study will allow marketers in choosing the most appropriate method of product promotion in the future. Social media can be used successfully as a marketing tool for business as it gives someone a chance to interact directly with his/her customers and often share significant product or service information. Consider developing a profile for a business firm that permits one to promote your products and services while also cheering customers to deliver feedback by leaving comments; this is the advice from one of the social network owners. It is of very great importance to adopt direct marketing in social media (Sheehan, 2010, p. 45). Taking a lesson from directing marketing, social media marketing is best served only by focusing on activities that result in measurable results. If persons believe that business page gathers fan with greater affinity to the brand, maybe researchers can also believe that we would not be able to measure the effects of that brand loyalty it in a way that is particularly satisfying. It is for more productive to think of social media as a direct marketing system, and create campaigns and track results in a manner that is related to direct marketing. Not all customers are created equal. Some customers fall into what marketers refer to as ‘heavy user’ category. These customers purchase products or services with the highest profit margin or simply frequent one’s business more often than the average. This important group is the most valuable asset and one probably wish you had more like them. A business grows due to trusted customers and well crediting policies. Through d irect marketing, it would be very easy to create awareness of the existence of your business establishment. Social media provides an environment to conduct direct marketing that help to improve on sales (Zarrella, 2010, p. 109). In direct marketing, we know that people tend to befriend with others who are similar to themselves; they live in the same neighbourhoods, engage in similar activities, and so on. This tendency makes targeting profitable customers much easier. Most customer databases are transactional in nature. They capture sales, product numbers, and customer names. They do not, however, help to create messages or track results. To make issues tracking efficiently, one will need to attach the national field to your customer records, which makes note of their social media affiliation. As new customers are acquired, it is helpful if coupons or specials that the new customer might use are tracked back to a social media outlet, allowing you to see results over time. In addition, one may be able track results that provide some substance to the real contribution that greater brand loyalty of social media followers provides to your business. This provides a glimpse of how direct marketing in a social medi a, is helpful in tracking customers (Kotler & Armstrong, 1991, p. 283). 4.0 Timeline of the study               When the goal is to produce a rapid reaction to a coupon or incentive, traditional direct marketing channels are the best. Coupons perform well online, but conventional media rules up better. Nevertheless, one can use social media to add importance to the customer interaction by lashing target customers to interactive and participative website or any other informational areas. This adds value to the usefulness of direct marketing in the social media, based on previous research proposal (Evans, 2008, p.19). 5.0 Effectiveness of accomplishing the task:                  The research proposal is set comprehensive enough to cater for demands for a marketer in conducting research. The different method employed would ensure every detail concerning directing in social media is realized by the research. This research methodology lacks discrimination of standards or organizations to ensure that it would source for the information from all groups and levels of people in the world. The speed and accuracy of obtaining the information are ensured in the research proposal through employing new technologies and electronic devices such as computers in the research. These electronic devices would ensure safe storage of data for reference reasons. It also provides a quick accessibility of information since the storage is convenient to retrieve quickly. This would assure researchers the confidence of accomplishing the task successfully. Whichever way one approaches it, the usage of business social networks is very likely an aspect in some side of your marketing plan (Sargeant & West, 2001, p 113). 6.0 Ethical issues in marketing and social media                   The benefit of business making the product and to their customers through the use of online support forums is evident. The difficulties are solved more often than not by other customers, reducing the overall support expenses. While product inventors do a decent profession of testing and anticipating issues, given the difficulty of real life, they just cannot match a span of application environments that are likely to exist. Unexpected errors occur. Proceeding to online support, the only real solution is a call to customer service. The difficulty is, though, that not only is direct and personal customer support crew is often unable to reproduce the issue for the precise reason it occurred in the first place: they fail to have a particular set up or environment that their products have been deployed in (Hofacker, 2001, p. 831). The extent to which direct marketing is useful to an organization expansion is very vital. The major contribution of social media is that it facilitates to bring awareness of products and services to people. Social media also serve to give a wide geographical coverage in advertising (Tuten, & Solomon, 2013, p 78). In the case of research on the business, social Medias also provide readily available information. Direct marketing is cost effective when done in the social media relatively to when conducted by other channels (Zimmerman, 2013, p. 311). It’s was free to create an advert in a social media page and the information reaches many individuals within less time. Direct marketing in social media would also help to improve on clearing the existing bias of a product. A bias about a product may amount from false information about a product mostly generated by the competitor. The list on usefulness of direct marketing in social media marketing cannot be depleting. For a successf ul growth in market size, direct marketing in social Medias is the most appropriate strategy (Raab, 2010, p. 99). References Bird,  D. (2000). Commonsense direct marketing. London: Kogan Page. Cohen,  L., Manion,  L., & Morrison,  K. (2003). Research methods in education. London: RoutledgeFalmer. Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing. (1985). New York: PBC International Inc. Ellsworth,  J.  H., & Ellsworth,  M.  V. (1994). The Internet business book. New York: Wiley. Evans,  D. (2008). Social Media Marketing: An Hour a Day. Indianapolis, Ind: Wiley. Hofacker,  C.  F. (2001). Internet marketing. New York: Wiley. Journal of Direct Marketing. (1987). New York, N.Y.: John Wiley & Sons., Inc. Kotler,  P., & Armstrong,  G. (1991). Principles of marketing. Englewood Cliffs, N.J: Prentice Hall. Raab,  G. (2010). The psychology of marketing: Cross-cultural perspectives. Burlington, VT: Gower. Sargeant,  A., & West,  D.  C. (2001). Direct & interactive marketing. Oxford: Oxford Univ. Press. Shaw,  K., & Emily H. Davis Art Gallery (1978). Market research. Akron, Ohio: Emily H. Davis Art Gallery. Sheehan,  B. (2010). Online marketing. Lausanne: AVA Academia. Smith,  P. (1995). Direct Marketing. Hampton, Middlesex [England: Key Note Publications. Tuten,  T., & Solomon,  M. (2013). Social Media Marketing. Boston: Pearson. Zarrella,  D. (2010). The Social Media Marketing Book. Beijing: O’Reilly. Zimmerman,  J., & Ng,  D. (2013). Social Media Marketing All-in-One for Dummies. Hoboken, NJ: Wiley. Source document